After serving as a broadcast producer at Young & Rubicam and a copywriter/producer at J. Walter Thompson, I left my full-time advertising career behind to enter the PhD program in Culture and Communication at New York University. While pursuing my doctorate, I maintained my own freelance business as a copywriter. Upon completing my degree, I was chosen to deliver the valedictorian address at the commencement ceremony for my graduating class.
Since joining Iona College in 2002, I have taken an eclectic approach to scholarship, producing publications in areas as diverse as advertising & religion, gender nonconforming children in the media, politics and popular culture, and subscription television. In addition, a personal essay I authored for a blog was republished in a college textbook on writing. My latest book incorporates material from both my experience as an advertising professional as well as my work as a professor.
While heading up the advertising concentration, I have also taught classes outside the field, including First Peoples & the Media, History of Mass Communication, Mass Media & Society, Politics & Popular Culture, Race & Gender in Mass Communication, and Research Seminar in Mass Communication, as well as courses in political campaigns and political propaganda.
Currently, I serve as the chair of the Media & Strategic Communication Department.